by Claudia Bruemmer

If you’re looking for chic fashions and accessories in all the latest styles, Clothing Showroom offers beautiful merchandise at huge discounts. In fact, they deliver the latest fashions and the best quality at 30 to 80 percent below wholesale prices! This wholesale clothing distributor is located in Los Angeles in the heart of the garment district. Their warehouse is loaded with fashions right off the runway. Now is the time to order fall fashions and evening wear for the coming holiday season.

 Clothing Showroom has been providing quality goods and support to hundreds of thousands of customers for many years. They have daily new arrivals so they always provide the most up-to-date fashion clothing and accessories for women, men and kids. Just look at all the clothing items they stock.

• Tops
• Dresses
• Plus Sizes
• Bottoms/Jeans
• Dancewear
• Junior Fashions
• Maternity
• Playboy
• Jackets/Sweaters
• Kaelyn/Max/Ava
• ActiveWear
• Swim Wear
• Intimate
• Handbags
• Candles-Diffusers
• Jewelry
• Belts
• Nail Polish
• Fragrances
• Cosmetics
• Sunglasses
• Mens Apparel
• Kids Apparel

And that’s not all; they have deals and sale items from which to choose. Buyers can do all their clothing and accessories shopping in one place and get the best prices and terms.

We asked Jonathan of Clothing Showroom how the company manages to successfully satisfy thousands of customers day in and day out. “We are dedicated to customer service excellence and we provide experienced sales representatives. We also provide cooperative marketing and sales operation programs for our customers,” said Jonathan. “Not only that, we offer customer service via phone, email and live chat to better serve our customers,” he added. “In fact, we have a full staff of people dedicated to making shopping at Clothing Showroom a satisfying and convenient experience,” said Jonathan.

Clothing Showroom provides the best fashion merchandise along with the convenience of shipping the same business day to their customers’ home or work. They are always expanding their inventory and offer more than just wholesale apparel. From trendy fashion accessories to cosmetics or jewelry, they offer a full line of merchandise. With the holidays coming up, they have a variety of scents to their lineup that includes candles, diffusers, room mists and potpourri.

Clothing Showroom has been distributing wholesale clothing and accessories since 2004, and they sell to boutiques and websites around the world. If you are ever in Los Angeles, they encourage their customers to take a tour of their warehouse to see how they operate.

You can check out their daily new arrivals that include hot wholesale tops, dresses, denim jeans, skirts, leggings, swim wear, and plus size clothing. They also carry a large selection of wholesale fashion accessories including handbags and purses, fashion jewelry, belts, trendy fashion sunglasses, fragrances, sandals, and nail polish — all at competitive prices.

You can visit Clothing Showroom online or in their Los Angeles warehouse for all your needs in wholesale apparel and wholesale fashion accessories at bargain closeout prices.

Nielsen Online’s latest green marketing study measured buzz in social media/blogs who focus on sustainable business: Production Process, Waste, Fair Labor/Trade Procurement, Sourcing and Shipping’s carbon footprint across the globe. That may sound a little crunchy granola to wholesalers focused on price points, breaking lots, shaving dropshipping costs, etc. But aggregate consumer demand for greener lifestyles is marching up the supplier chain, to manufacturers above us and retailers below.

Nielsen’s green buzz report helps us understand what’s important to consumers, by pulling opinions and searches on sustainability from over 70,000,000 blogs, message boards, review sites and communities in Sustainability Through The Eyes and Megaphones of the Blogosphere. Here are highline tips on Green Marketing, from Nielsen Online’s report and other green market watchers. Sustainability blog Triple Pundit says, “For too long business thought of itself as separate.”

Source fairly but use a small voice. In the Food and Beverage category of Fair Trade (sourcing commodity coffee beans), social bloggers applauded Dunkin’ Donuts’ soft voice in sourcing beans that are 100% Certified Fair Trade. But they are skeptical of the loud self-congratulations used by Starbucks for its identical fair trade purchasing. (Starbucks was too greenwashy, covered below.)

Country-of-origin product sourcing IS an issue. Ask pet food, toothpaste and children’s toy importers in 2007. Lead-paint and toxic contamination of toys imported from China became regular product safety warning news stories. While the largest toy resellers (Dollar Stores, specialty toy merchandisers) tested import toy lines to soothe buyer fears, brand China took a big hit. U.S. toy buyers were stunned by a fact of global free trade: Domestic toy makers – Hasbro, Lincoln Logs – had shut U.S. manufacturing sites the previous five years for cheaper, offshore production.

Forbes editor for China Robyn Meredith suggests DIY quality control. For American companies who buy Chinese goods and put American brand names on them, the import market is still Buyer Beware. Meredith says China’s product safety laws are not enforced, and the business environment among Chinese suppliers to U.S. factories is “cutthroat.” She notes that 30% of the world’s toys came from China in 2000; but by 2005, 75% of ALL toys were Made in China. And the reality is that wholesalers and resellers must track import safety. Health and safety standards are not currently enforced by either government … or it only comes after-the-fact, when bad news has already tanked sales.

Honesty is the most sustainable policy. It sounds like anti-marketing, but what about a clothing manufacturer that set up its corporate web site to Pro/Con rate its own products, warts and all? That’s exactly what Ventura, CA-based Patagonia clothing company did with its Footprint Chronicles. Under “The Good,” Patagonia shows its Wool 2 Crew sweater: Wool from well-run New Zealand sheep ranches; Dyes free of heavy metals; Fair Labor sewing factory. Next to it, under “The Bad,” Patagonia lists the long carbon/energy footprint this Wool 2 Crew leaves through four countries, from commodity wool shipments to dyeing and sewing to Port of L. A. and a Distribution Center in Reno, NV … a 16,200-mile hegira from sheep to shopper; design to delivery. Not sustainable.

Just what you’d expect from an up-brand, high-priced clothing manufacturer, right? But this is by design. Patagonia states: “Our reason for being is to make the best product and cause no unnecessary harm.” Bloggers in the search marketing world hear echoes in Google’s corporate mission “To index the world’s information” and “To do no evil.”

Using technology for transparency. Google announced in Fall 2007 that it could pop up at neighborhood gas stations with driving directions to local sites, merchant ads and compared gas prices. Sounds user friendly. Some bloggers suggest instead that Google use that muscular localization technology to track the carbon footprint of, say, food products, expanding the “locavores” (locally-produced-food eaters), using tech for sustainable, local farms vs. factory-farm agri-business.

A network of “environmentalists, ecological economists and green entrepreneurs” that calls itself Adbusters.org wants this same use of online technology to build a better bar-code scanner for cell phones, helping us make green purchase decisions: Pick a product, swipe the code, get Green light (sustainable product) or Red light (manufactured with sweatshop labor or pesticides.)

Bottom line is: Look at carbon footprints and sustainable ops down the entire manufacture-to-sale chain. Even warts like Patagonia’s 16,000-mile sweater get points for transparency and honesty.

Color sustainable clothing green. Demand for nontoxic clothing and sustainable design grows as part of the apparel industry’s buyer decision path. New green demands have to do with how clothing was made, from fibers to sewing shops, herbicides to non-toxic dyes. See: Summer Rayne Oakes, an Alternative Resources major who turned fashion model and eco-style icon. Her consulting firm SRO found a 50,000% increase in eco-aware clothing designers since 2002 … not counting musician Bono, whose organic clothing line Edun appears in traditional trade show spaces (NY Fashion Week).

Speaking of green apparel trade shows: The Global ECO — Environmentally Conscious and Organic — Apparel Trade & Fashion Show debuted in Las Vegas barely a year ago (May 2007). ECO is an Environmental Wholesale Trade Show, focused on earth-friendly fashionable clothing designs, sustainable textiles, eco products and green information. (Another ECO mission is to help conventional retailers convert under-performing retail space into green boutiques.) Pioneer ECO exhibitors include Bamboo Eco Wear, Fiberactive Organics, Organic Cotton Company, Paper and Nature Products. See www.globalecoshow.com for info about ECO Las Vegas in August 2008.

Greenwash peels. Greenwashing is a business’ attempt to mislead about its environmental practices or benefits of its products/services. Sometimes it is in-your-face, such as a multinational oil company claiming it is eco-friendly, using flower power images in corporate ads. (Nielsen’s qualitative assessment of greenwash threads tagged this “Incongruous with Company/Industry.” Ahem.)

In the Retail category on reducing excess product packaging, Nielson’s tracked bloggers gave credit to Wal-Mart for at least trying with a plastic bag reduction program; but this green action was viewed with suspicion when consumers weighed other parts of W-M policy, such as labor and healthcare, or its sometimes predatory relationships with its own suppliers. (Competing retailer Target was rated more green – not greenwashed – for the same plastic bag recycling action.)

Suspect greenwashing spills over to non-profits, whose motives are clear (Breast Cancer Research), but whose co-marketers are not, such as promising donations to girls’ health if we buy the retailer’s personal care products. As noted above, both Starbucks and Dunkin’ Donuts source Fair Trade coffee beans. But Starbucks is judged to use “excessive PR” to broadcast its “Doing Good.”

This final tip to wholesalers goes back to transparency and consistency in green marketing. As Jessica Hogue, Nielsen Online’s research director put it: “Bloggers are a highly skeptical consumer group. They are quick to condemn greenwashing when they suspect companies misrepresent their environmental impact with aggressive PR campaigns.” Still, green is the way the world goes.

One of the biggest fashion industry events in the United States, OFFPRICE Trade Show, will take place this February 16-19, 2014 in its new location at the Casanova and Marco Polo ballrooms of the Sands Expo in Las Vegas. The relocation will pave way for the apparel trade show’s popular Cash & Carry section’s additional growth to the show’s overall footprint in Hall G, creating a campus on the lower level of the Sands Expo.

From having merely 10 vendors in its inaugural year to more than 500 as of recent, organizers of the fastest growing fashion trade show are expecting the largest net-square footage floor in OFFPRICE’s history, occupying 121,000 square feet of exhibit space.

“The secret is out about OFFPRICE. You see articles in the newspapers; new stores opening, and more and more retailers are turning to OFFPRICE to fill voids on their racks,” claims OFFPRICE chief executive officer Stephen Krogulski. “Everybody is seeking new ways to increase their store’s profits. Many items on our show floor are available at up to 70 percent below wholesale prices. In terms of price point, that’s nearly impossible to beat. The off-price industry continues to grow in popularity amongst retailers.”

Aside from Cash & Carry venue transfer, footwear exhibitors will also be relocated in a new Footwear Pavilion, positioned right beyond the OP Bistro Express.  This will help buyers maximize their time as they secure amazing fashion bargains – clearance lines, end-of-season, stock locks and more – from leading suppliers around the world. Products from the Spring-Summer collection will be widely available at the February trade show. The four-day event will offer some of the season’s hottest selling items such as swimwear, flip-flops, resort wear, sundresses and sunglasses.

The wholesale trade show has since then attracted buyers from all over the world, particularly those coming from from Central America, the Caribbean, Africa, Europe and South America. Retailers such as boutiques, national off-price chains, hotel gift shops, dollar stores and entertainment parks participate the event.

Buyers are also encouraged to attend A Taste of OFFPRICE show this May 4-6, 2014. This market-sized trade show will take place in New York City’s Garment District at Gotham Hall.

The OFFPRICE Shows and Publications are produced by Tarsus Group plc, a Dublin-based international media group specializing in exhibitions, conferences, and off-line and online publishing. Tarsus also has offices in London, Paris, Shanghai and Milwaukee (where OFFPRICE is located). The company primarily serves niche markets with trade shows and online media.

For more information on Tarsus and OFFPRICE, visit http://www.tarsus.com/ or http://www.offpriceshow.com/.

Ellene and Co. is the largest online wholesaler and importer of a large variety of beautiful purses and handbags as well as numerous other fashion accessories. They have been up and running for a full 3 years now, offering professional and fast service to their clients, including boutiques, retail shops and Party Purse customers. Part of Forever handbag Inc, Ellene and Co. is located in the heart of downtown LA at the popular Fashion district.

Large Selection of Handbags and Fashion Accesories

Ellene and Co. specialize in ladies handbags and purses, $10 bags, messenger bags, wallets and wristlet bags, fashion handbags, scarves, shoes and clothing. At Ellene and Co. you will find a huge selection of handbags and other fashion accessories at low wholesale prices and you will in fact save 5-10% as opposed to other wholesalers.

Enjoy an incredibly simple online ordering process as well as secure payment and shipping options via Paypal and Authorized.net. The customer service at Ellene and Co. is impeccable with a dedicated and knowledgeable customer service team on hand at all times to help with any requests you may have. Ellene & Co. has truly taken out the hassle of international trade and domestic —from product sourcing, secure payment and shipping and you can be assured of speedy, efficient service due to their efficient domestic and international delivery system.

Ellene and Co. value their clients and aim to provide the hottest and latest handbags of the finest quality at low, competitive prices. At Ellene and Co. enjoy exclusively designed designer inspired handbags and accessories that you won’t find anywhere else.

Their minimum order is $150, with free shipping provided for orders over $300.

For any inquiries you may have, contact Ellene and Co:

Phone: 213. 745. 2188

Email: ellenehandbags@yahoo.com

Website: www.ellenehandbags.com

Los Angeles, CA, January 20, 2015

Today, ASD Market Week announced the appointment of Jose Ramon Fernandez as a Senior Buyer, Acquisition Manager. Of the news, ASD Senior Vice President of Marketing, Camille Candella, said:

“We are thrilled to welcome Mr. Fernandez to the team. He has an established background in retail buying and operations, and an innovative approach to customer acquisition. This, together with his broad knowledge of the Mexican retail market makes him an invaluable asset. As we look to the future with Mr. Fernandez on board, we’re excited to strengthen and expand our buyer attendees south of the border.”

Mr. Fernandez, who was previously COO of Viana, a successful discount department store chain in Mexico, will be based in Mexico City. This is one of the largest financial centers in North America, and it also serves geographically as a vital hub for ASD’s continued expansion in Mexico.

During his tenure, Mr. Fernandez will be in charge of buyer acquisition, retention and the realization of the company’s goals in the region. The thriving wholesale market in Mexico continues to be a priority, and a solid revenue source for ASD Market Week exhibitors.

About ASD MarketWeek

Held in Las Vegas twice annually, ASD Market Week is the largest and most comprehensive wholesale trade show of its kind. Domestic and international buyers , from   department stores, convenience stores, college book stores, general stores, grocery stores, fashion boutiques, and many more come from all over the world to find unique merchandise that will set their business apart.

For more information on ASD Market Week, please visit www.asdonline.com.

About Emerald Expositions

Emerald is a leading operator of large business-to-business tradeshows in the United States, creating more than 65 tradeshows and conference events per year. They’re responsible for connecting over 335,000 buyers and sellers across nine widely diversified end-markets. These , include general merchandise, sports, hospitality, retail design, jewelry, photography, decorated apparel, building, healthcare and the military. Emerald’s headquarters are in San Juan Capistrano, California. The company’s shows are popularly thought of as the most prominent and important for exhibitors and attendees within their various industries.

For more information on Emerald, please visit www.emeraldexpositions.com.

The first of 2015’s two ASD Market Week show’s kicks off in less than a month in Las Vegas. Mark March 1 – 4 down on your calendar if seeking out new merchandise, expert advice or networking opportunities is what you are after. ASD is your premier Affordable Shopping Destination housing the greatest selection of goods anywhere.

Quick Facts:

Year show began:  1961
Number of Attendees:  45,000
Number of Vendors:  2,600+

Who Exhibits?

Nine different shows under one roof (pictured below) means that the ASD Market Week caters to independent retailers, large chain stores, and even national mass merchandisers. A broad range in price and volume will be seen from C-Store to Cash and Carry, Beauty and Fragrance, Fashion and Accessories and more.

“We are getting good exposure and response. A guy came in yesterday and bought our whole booth. We are very unique in our product offerings. We are looking for gift shop buyers, landscaping stores, people who like natural products. ASD is like the Dallas gift show on steroids.” said Sandy Waters – JellyFish USA

Who’s Attending?

Approximately 45,000 attendees frequent the ASD twice a year, with buyers from over 88 countries. See a large list of the Type of Stores attending as well as a large Buyer List here.

Buyers just love the ASD show because of the amazing deals they can grab, “Last year alone my store sold over $1 million worth of merchandise that I purchased specifically at ASD. It was by far the fastest turning and highest profit margin merchandise from any of the markets I attended,” said Bruce Leahy, of Quips ‘n’ Quotes.

In addition to the phenomenal costs, the large selection is of course what draws in most buyers as well, “This is a great show. I’m looking for purses, jewelry, watches, wallets, etc. There’s too much too see!! I’ve placed a lot of orders and have spent a lot of money today. We don’t do any other shows because we find everything we need at ASD.”

To register as a buyer, exhibitor, or for more information on ASD March 1 – 4, 2015, visit www.ASDOnline.com.

About ASD MarketWeek

Held in Las Vegas twice annually, ASD Market Week is the largest and most comprehensive wholesale trade show of its kind. Domestic and international buyers , from  department stores, convenience stores, college book stores, general stores, grocery stores, fashion boutiques, and many more come from all over the world to find unique merchandise that will set their business apart.

Related:

Emerald Expositions Welcomes Jose Ramon Fernandez to Support Rapid Expansion in Mexico

by Claudia Bruemmer

Now that we’re going from spring into summer, we all look forward to many wonderful sunny days ahead. That means it’s time to stock up on the season’s hot new sunglasses. Frontier Fashion Wholesale Sunglasses, an importer and manufacturer of quality sunglasses, has a multitude of chic styles in trendy eyewear that can whet the appetite of any shades fashionista or sunglasses buyer.

Right now, Frontier Fashion is introducing the Kleo Collection, a luxury designer collection of elegant sunglasses that make a person feel smartly dressed. They also carry a large number of different styles and brands from basic metal and aviator metal to fashion plastic and fashion retro, party sunglasses and more.

Frontier Fashion has been in business since 2001 and is a leading supplier of high quality eyewear fashion sunglasses and discount sunglasses. They offer the top brands listed below and many more.

• Biker Styles
• Dxtreme
• Ellsie
• Fleu de Lis
• FV
• Khan
• Komodo
• Kleo
• Original Gangsta
• Rasta
• Von Dolce
• Xx-Racing

We asked Robert Chang what distinguishes his business from so many others. “We started Frontier Fashion with the idea that our most valuable asset is the customer,” said Chang. “Not only that,” he added, “we strive to become direct importers and distributors of the best selling sunglasses in today’s market based on our research and statistics of the hot sellers throughout the year.”

“Our staff has first-hand knowledge of not only the products, but the venues in which they sell,” he further explained. “It is with this understanding of the industry from both sides that lends itself to our dedication to customer service, prompt shipping and low pricing” said Chang. “With respect to product quality, our goal is to ensure that our customers receive the highest quality eyewear and the best products available on the market today,” he declared. “Whether you’re a first time shopper or a regular customer, your business is always highly appreciated,” he concluded.

Frontier Fashion has an extensive clientele that includes gift and specialty stores, boutiques, kiosk retailers, market vendors, upscale merchandisers, Internet merchants, and worldwide mail order. Since it offers a collection that reflects today’s hottest styles and fashion trends, it is an excellent resource for fashion sunglasses buyers.

Buyers can shop on the site by category, price, keyword, new arrivals, name brands, styles and accessories. Frontier Fashion accepts Visa, Mastercard, Amex and Discover and provides Free Shipping on orders over $200 to destinations within the continental United States. Your credit card is charged when you place your order and you are notified by email of approval before the order is shipped. Customers can check order status and track orders online by tracking number. Note that all California customers must provide a Sellers Permit before placing an order.

This merchant uses the latest security technology – SSL 128-bit encryption. While your personal information is stored in their ecommerce database with the same encryption, the company states it will never sell, trade or share your information under any circumstances.

Frontier Fashion is located at:
1295 South Johnson Drive
City of Industry, CA 91745
United States
Phone: 626-333-6179
Fax: 626-333-9033

For retailers in the United States and beyond, trade shows are an integral part of networking and relationship building. Summer 2015 trade show season is in full swing and the months of July and August sure don’t disappoint.

We’ve got a list of the upcoming shows you simply cannot miss.

Trade Show Name: The California Gift Show

Location: Los Angeles Convention Center

Contact: (800)-318-2238

Dates: July 17, 2015 thru July 20, 2015

Hours: Friday, Saturday, and Sunday, July 17, 18, & 19 from 9 AM to 5 PM

Monday, July 20, 9 AM to 3 PM

Site: http://www.californiagiftshow.com/Content/558.htm.

Description: Come and find the leading brands, new trend setting rising stars in the industry, and explore all of the original designs from around the globe. Come see a tradeshow that has been named one of the Top 100 events in the state of California in 2015 by BizBash Media! See what the world has to offer in the way of gifts, products, and innovations, all in one location, Los Angeles!

***

Trade Show Name: Champs Trade Shows

Location: 4802 Saloma Avenue, Sherman Oaks, California, 91403

Hosted at: The Las Vegas Convention Center

Contact: (818)-855-1528

Dates: July 21, 2015 thru July 23, 2015

Hours: 11:00 AM to 6:00 PM every day of the three-day trade show

Site: http://www.champstradeshows.com/.

Description: Since the late 1990s, CHAMPS has grown to become the biggest counter-culture trade show event in the entire world. Thousands of buyers attend the trade show every year, which features everything from glass pips, jewelry, detox products, extraction machines, glass beads, toys, adult novelties, incense, and more. The event will feature about 550 booths. Attendees must be 18 or older.

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Trade Show Name: G&LW Trade Show

Location: Embassy Suites, Livonia, Detroit, Michigan

Contact: (601)-879-8832

Dates: July 10, 2015 thru July 12, 2015

Hours: Friday and Saturday from 10 AM to 6 PM, and Sunday from 10 AM to 3 PM.

Site: http://www.glwshows.com.

Description:  The G&LW Trade Shows occur in a variety of trade centers across the nation. Vendors can pre-register for the event. Buyers must bring a Tax Resale License that relates to the Jewelry or Gem industry. The show will feature mover 140 booths selling a variety of jewelry and accessories, including things like semiprecious stones, hand painted pieces, silver jewelry, sarongs, pendulums, tumbled stones, quartz crystals, pouches, and bags, among other fine gifts.

***

Trade Show Name: G&LW Trade Show – Spruce Pine, North Carolina

Location: Cross Street Commerce Center, Spruce Pine, North Carolina

Contact: (601)-879-8832

Dates: July 30, 2015 thru August 8, 2015

Hours: July 30, 31, and Aug 1, from 10 AM to 5 PM, and Aug 2, from 10 AM to 3 PM

Site: http://www.glwshows.com/.

Description: G&LW Trade Shows continue to offer outstanding options for jewelry & gift merchants as well as buyers. This trade show will feature top vendors like Glitter Import, China Resource, Absolute Jewelry, Coffee Int’l Corp, and others. The show features 26 sites with an array of jewelry, accessories, and gifts. This wholesale show requires that you have a jewelry resale tax license.

***

Trade Show Name: JA New York

Location: Javits Convention Center, New York City, New York

Address: 31 Cross Street Spruce Pine, NC 28777-6158

Contact: (888)-562-4962

Dates: July 26, 2015 thru July 28, 2015

Hours: Sunday and Monday from 10 AM to 6 PM, and Tuesday from 10 AM to 4 PM.

Site: http://www.ja-newyork.com/show/about.shtml.

Description:

The JA New York Trade Show is a buyers’ event only. Attendees must be at least 16 years of age and a retailer or employee in the jewelry industry. Entry is free for qualified attendees. Attendance option to jewelry appraisers, storeowners, pawnshops, boutiques, galleries, museums, mass merchandise retailer, department stores, and jewelry retail stores. The JA New York Trade Show is one of the leading events in the jewelry industry. An event for networking, interacting, treasure finding, and trend spotting. More than 700 of the top jewelry suppliers, designers, and brands attend the event.

***

Trade Show Name: Philadelphia Gift Show

Location: The Greater Philadelphia Expo Center

Contact: (678)-285-3976

Dates: July 19, 2015 thru July 22, 2015

Hours: Sunday, Monday, and Tuesday from 9 AM to 6 PM, Wednesday from 9 AM to 2 PM

Site: http://www.philadelphiagiftshow.com/Content/16.htm

Description: The Philadelphia Gift Show features hundreds of lines from the top sales reps and manufacturers in the industry. The biggest regional gift show in the nation, the event features gifts and a rebranded handcrafted sector featuring outdoor living items, confection, candy, gourmet items, made in the USA, and home accents. Free show specials, business-building seminars, and free parking.

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Trade Show Name: Windy City Gift Show

Location: Donald E. Stephens Convention Center

9301 Bryn Mawr Avenue, Rosemont, Illinois, 60018

Contact: (800)-318-2238

Dates: July 25, 2015 thru July 28, 2015

Hours: Saturday, Sunday, and Monday from 9 AM to 6 PM and Tuesday from 9 AM to 3 PM

Site: http://www.windycitygiftshow.com/Content/637.htm
Description:  A cost-effective, comprehensive, and complete, gift market trade show created with the Midwest retailer in mind. Sectors include gifts, the maker’s market, and live in style. Attendees will find toys, personal accessories, seasonal gifts, gourmet gifts, ceramics, textiles, home décor, clothing, jewelry, giftware and more.

Wholesale Accessory Market has simply got the most exciting selections in wholesale fashion accessories. With the recent revamp of its website, eWAM.com, searching and sourcing products for your retail store or ecommerce shop is made easier and even more convenient than before.  Wholesale Accessory Market offers everything from handbags and fashion jewelry, to wholesale accessories and delightful gift items. With the choices in store at way below wholesale prices, buyers are sure to enjoy wide profit margins because customers are sure to keep coming back for more.

Wholesale Accessory Market started out in 2000 as a party-plan business and incentive gift supplier. By providing outstanding value, topnotch customer service, and fast shipping, the company steadily became a trusted partner for many independent consultants including Mary Kay Cosmetics, Southern Living Home, Premier Designs Jewelry, and a lot more. In 2007, Wholesale Market Accessory started offering personalization services to many of its products.

There are around 10,000 items in stock at eWAM.com at any given time, with new additions coming in on a regular basis, which brings clients an efficient and reliable “one-stop shopping” wholesale market experience. Categories on the newly improved website include:

• Handbags, totes, & travel
• Jewelry & watches
• Fashion accessories & gifts
• Tots, tweens, & teens
• Holidays & events
• Themes
• Gameday Glam
• Sports
• Cancer awareness items
• Inspirational gifts

As a wholesale supplier of handbags, eWAM.com offers quilted bags, wholesale totes, diaper bags, and travel bags, in a delightful range of bright and colorful designs. The bags were a hit and the company later on expanded its offerings to include wholesale holiday and theme jewelry, and all other kinds of wholesale fashion accessories and season must-haves.

Holiday and theme jewelry are among the most popular wholesale fashion accessories on eWAM.com. A selection of fleur de lis themes, owls, school spirit paw print and other school spirit products, and houndstooth accessories is sure to make things more interesting for your customers. Wholesale sunglasses, decorated caps, blings, and watches are also very much in demand.

There is something for everyone at Wholesale Accessory Market – from tutus and dance apparel for little kids to accessories for teenagers that feature high school and college colors. The company also makes available breast cancer awareness items in addition to wholesale inspirational gifts, which are great for fundraisers and religious gift shops.

Wholesale Accessory Market supplies products to over 1,500 boutiques, gift shops, tanning salons, pharmacies, and hair salons in the United States, as well as home-based solo entrepreneurs. eWAM.com is focused on providing “everyday accessories” that are made of high-quality materials and feature designs that will never go out of style – at wholesale prices you will never find elsewhere.

Special orders for personalized items are most welcome. Clients can choose a laser appliqué, embroidered designs, vinyl decoration, and rhinestone designs for specific items. Wholesale Accessory Market strives to keep its clients satisfied at all times and is always ready to listen to whatever your customers want.

To order wholesale fashion accessories, call 1-877-524-0433. Only a minimum order of $50 is required. You can also print out your shopping cart and send it by fax. For more information, visit http://ewam.com or see contact details below.

Wholesale Accessory Market, Inc.
4959 15th St Rd. Hueytown, Al 35023
Phone: 205-491-6479
Toll free: 1-877-524-0433
Fax: 205-449-9855
Email: info@ewam.com
Website: http://ewam.com

Mezon Handbags has 13 years of experience in supplying handbags of many different styles and of top quality. The company is one of the best known wholesale handbag distributors in Los Angeles. Its distribution chain extends from boutiques to retail shops and chain stores to flea markets to kiosk shops.

We interviewed Mezon Handbags’ owner Rodney Zokaim to find out more about his business. “Designer inspired handbags are in big demand due to their designing excellence and affordable prices,” said Zokaim. “Our prices start as low at $5, and we carry the latest designs and trends for fashion handbags and which is also our unique selling proposition.”

What makes customers come back to you rather than your competitors? “We give customer service the highest priority and respond as quickly as possible to our customer’s concerns,” said Zokaim. “In addition we have a transparent order tracking system, and our stocks are updated periodically on weekly basis.”

What products are of interest to our audience? “Our best selling fashion accessories include clutches, hobos, satchels, missy bags, totes, day bags, leather purses, popular and celebrity bags for special occasions which are inspired by designers,” said Zokaim. We also carry fashion bags, wallets, evening bags, clothing, hats, wholesale clothing, jewelry and rhinestone belts,” he added.

The minimum order at Mezon Handbags is $100. Buyers can order online or by phone. Orders are shipped same day if ordered by 12 noon PST. Mezon Handbags does not represent its handbags or any products to be original other than the Cadillac brand.

Special Offer: Mezon offers a 5 percent discount on orders of $300 to $499, free shipp9ing on orders over $500 (domestic USA only), and an additional 5% discount on orders over $1,000. a free gift is offered for orders $150 to $299.

Mezon Handbags does not represent that its products are exact copies of any branded products. Cadillac purses are original designer products and come with a certificate. Mezon Handbags carries designer inspired handbags that have been created by designers specifically for Mezon Handbags.

Mezon Handbags

1124 S. Los Angeles St.

Los Angeles, CA 90015

Toll Free: 1-877-260-7489

Phone: 213-291-2126

Fax: 213-748-8046

Email: customer@mezonhandbags.com

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Former Levi’s executive Mary Alderete is now True Religion’s chief marketing offer effective early this week. Alderete, who reports to the company’s chief executive officer David Conn, is in-charge of the marketing strategy for True Religion’s retail, wholesale, global, e-commerce and social media platforms.

“Mary brings a strategic mindset to True Religion and will be the architect of our branding and marketing going forward,” said Conn. “We will benefit from her deep experience building iconic denim brands and from her genuine understanding of how to connect with and engage consumers. Mary is a natural fit with True Religion and will work closely with our leadership team to make True Religion culturally and personally relevant to customers.”

Alderete served as vice president of global brand marketing at Levi’s Strauss & Co. During her stay at Levi’s, she was closely involved in creating innovative marketing campaigns to leverage digital platforms, encouraging online consumers to engage with the brand. She was also responsible for the establishment of the Curve ID Program as well as the global launch of a proprietary fit system called Revel.

Earlier in her career, Alderete held senior positions at various marketing agencies, including BBDP West and Foote, Cone & Belding, where she headed the strategy and campaign development for brands like Amazon.com, Kraft and Clorox.

“True Religion set the standard for premium denim by merging quality craftsmanship and iconic style, and I am eager to build on the brand’s DNA at such an exciting moment,” said Alderete. “I’m looking forward to collaborating with the leadership team, including the creative minds that helped to build the brand as well as the rush of new talent, to design the future of True Religion in a way that will make denim history.”

True Religion has also filled up positions for its legal and human resources department by appointing Ilene Eskenazi as chief legal officer and senior vice president of Human Resources. Before joining the company, she was the general counsel and vice president of Human Resources of Red Bull North America. She previously practiced law at Skadden, Arps, Slate, Meagher & Flom and Proskauer Rose. She belts a juris doctor degree from UCLA School of Law.

Founded in 2002 by industry veteran Jeffrey Lubell, True Religion Apparel is a growing designer denim brand. True Religion products can be found in the company’s branded retail and outlet stores as well as some major department stores and boutiques in 50 countries on six continents. The company currently operates 148 stores in North America and 30 international stores across the world.

Image from Courtesy Photo.

Twice a year in February and August, the fashion industry gathers in Las Vegas for a weeklong extravaganza where approximately 140,000 apparel buyers from throughout the United States and around the world can source product in all categories and in all price ranges. Anchored by MAGIC, the largest and most comprehensive men’s apparel accessory trade show in the United States, Las Vegas Fashion Week has become a major fashion destination for retailers around the country and throughout the world.
From cutting edge men’s and women’s fashion to kids’ wear to below wholesale off-price deals, Fashion Week offers apparel buyers a unique opportunity to source product and network with their industry colleagues. It is a must-attend event that offers something for everyone.
Here’s a list of the overlapping shows in chronological order according to which show opens first.

Off-Price Specialist Show
Sands Expo & Convention Center—Hall G
August 24 – 28
Hours: 8:00 AM – 6:00 PM (Fri – Mon)
8:00 AM – 3:00 PM (Tues)
The Off-Price Specialist Show, which opens three days before MAGIC, is a great place to start your week shopping for apparel and accessories. From basics to designer goods, the Off-Price Show offers fantastic deals that can turn your trip to Vegas into a winner. The Off-Price Specialist Show is the premier tradeshow for off-price apparel, footwear, and accessories. Approximately 450 of the top apparel jobbers in the country offer all categories of apparel and accessories, from basics to fashion forward to designer goods, at price points up to 60% below wholesale. Over 10,000 buyers representing specialty stores, boutiques, regional chains, department and discount stores, and big box off-price chains from throughout the United States and abroad attend the February and August shows. A great opportunity to pick up quality merchandise for at-once delivery.

ENK’s Women’s Show
Venetian Hotel – Palazzo Ballroom
August 26 – 28
Hours: 9:00 AM – 6:00 PM (Sun – Mon)
9:00 AM – 4:00 PM (Wed)
Designer, better women’s wear. Joining The Exclusive at the Venetian for Las Vegas Fashion Week.

The Exclusive
Venetian Hotel – Palazzo Ballroom
August 26 – 28
Hours: 9:00 AM – 6:00 PM (Sun – Mon)
9:00 AM – 4:00 PM (Wed)
Dedicated to the luxury market, The Exclusive specializes in designer, better men’s wear. ENK’s Women’s Show and Lingerie Americas are joining The Exclusive in August, adding designer, better women’s wear to the mix.

Lingerie-Americas
Venetian Hotel – Level 4 Ballrooms
August 26 – 28
Hours: 9:00 AM – 6:00 PM (Sun – Mon)
9:00 AM – 4:00 PM (Wed)
Show features an extensive array of fine intimate apparel brands and educational seminars for retailers. Product categories include: foundations, sleepwear, underwear, daywear, swimwear and beachwear, loungewear, hosiery, plus sizes, maternity and nursing, shapewear, slippers, accessories.

ASAP Global Sourcing Show
Venetian Hotel – Grand Ballroom
August 26 – 29
Hours: 9:30 AM – 7:30 PM (Sun – Tues)
9:30 AM – 3:00 PM (Wed)
The top 5% full-package overseas apparel manufacturers showcase their production capabilities (sourcing, contract, manufacturing, outsourcing) to international buyers. Focused on overseas apparel sourcing, the show features hundreds of manufacturers of men’s, women’s, and children’s apparel, textiles, and leather from throughout the world. Match Making Sessions and Educational Seminars on U.S. Wholesale and Retail Buying are offered as well as information on selling to China and India, innovative financing, labeling, and quality assurance.

Global ECO Apparel Trade and Fashion Show
Venetian Hotel – Grand Ballroom
August 26 – 29
Hours: 9:30 AM – 7:30 PM (Sun – Tues)
9:30 AM – 3:00 PM (Wed)
Held in conjunction with the ASAP Global Sourcing Show, ECO is an acronym for environmentally conscious and organic. The Show features exhibitors from around the world that support sustainable lifestyles, with the purpose of connecting green and conventional buyers with earth-friendly fashionable clothing designs, sustainable textiles, ECO products and green information.

Accessories The Show
Venetian Hotel – Exhibit Hall D
August 27 – 29
Hours: 9:30 AM – 6:00 PM (Mon – Tues)
9:30 AM – 5:30 PM (Wed)
A juried show featuring exhibitors carrying all categories of accessories. Primary attendees include better West Coast and international fashion retailers looking for new market resources, better nationally advertised brands, and key international collections.

CurveNV
Venetian Hotel – Veronese, Titian, & Bellini Ballrooms
August 27 – 29
Hours: 9:00 AM – 6:00 PM (Mon – Tues)
9:00 AM – 5:00 PM (Wed)
A newcomer to the Las Vegas Fashion Market scene with its first show in February 2007, CurveNV is dedicated exclusively to designer/high-end intimate apparel. Over 100 brands are exhibited, including the best and latest offerings from U.S., Canadian, and European designers.

Kid Show Las Vegas
Riveria Hotel & Casino
August 27 – 29
Hours: 9:00 AM – 6:00 PM (Mon – Tues)
9:00 AM – 4:00 PM (Wed)
Approximately 250 booths offering children’s buyers from both large and small stores a full range of children’s apparel and accessories, including designer goods, from newborn to pre-teen in a broad price range.

ISAM (International Swimwear/Activewear Market)
Las Vegas Hilton Convention Center
August 27 – 30
Hours: 8:00 AM – 6:00 PM (Mon – Wed)
8:00 AM – 4:00 PM (Thurs)
A non-profit association for swimwear manufacturers worldwide, ISAM is held in conjunction with WWD MAGIC. Attendees include both major and specialty store buyers from throughout the country who come to see the latest and most fashionable swimwear, beachwear, cover-ups, and beach accessories.

MAGIC
Las Vegas Convention Center – Central & South Halls
August 27 – 30
Hours: 8:00 AM – 6:00 PM (Mon – Wed)
8:00 AM – 4:00 PM (Thurs)
Founded in 1933, MAGIC is the largest and most comprehensive men’s apparel and accessories tradeshow in the U.S. Retail buyers from around the world attend MAGIC to visit exhibitors representing every major category in the men’s apparel industry, including designer, contemporary, casual, streetwear, active sporting wear, young men’s, and kids.

MAGIC Kids
Las Vegas Convention Center – North Hall
August 27 – 30
Hours: 8:00 AM – 6:00 PM (Mon – Wed)
8:00 AM – 4:00 PM (Thurs)
Part of the MAGIC marketplace, MAGIC Kids exhibitors display apparel, accessories, footwear and gifts for the children’s wear industry. Attendees include mass, chain, department store, and specialty store buyers and decision makers viewing a wide range of products from infant to toddler to teen.

WWD MAGIC
Las Vegas Convention Center – North Hall, Las Vegas Hilton
August 27 – 30
Hours: 8:00 AM – 6:00 PM (Mon – Wed)
8:00 AM – 4:00 PM (Thurs)
WWD MAGIC is the largest and most comprehensive women’s apparel and accessory tradeshow in the U.S. The event serves the following markets: contemporary, young contemporary, junior, casual lifestyle, women’s sportswear and dresses, swimwear, and accessories.

Moda Manhattan – Las Vegas
Venetian Hotel – Exhibit Hall D
August 27 – 29
A new launch in Las Vegas, Moda Manhattan – Las Vegas will run in conjunction with Accessories The Show. The show features a refined show room environment with focused merchandising, creative visual displays, and personalized attention for buyers sourcing women’s apparel. Solidly entrenched in the New York market, Moda Manhattan provides a mix of juried better, bridge, and designer merchandise ranging from the elegant to activewear. Retail buyers include representatives from fine specialty stores, specialty chains, resorts, boutiques, catalogs, department stores, museum shops, duty free shops and e-commerce sites.

POOL
Las Vegas Convention Center – Gold Lot
August 27 – 29
Held in conjunction with MAGIC Marketplace, POOL showcases emerging designers and features a range of apparel products—men’s, women’s, denim, tees, accessories and footwear—as well as lifestyle products ranging from art to music to home. Approximately 500 brands are displayed in the pavilion adjacent to the Las Vegas Convention Center.

PROJECT Global Trade Show
August 27 – 29
Sands Expo & Convention Center
Focusing primarily on premium, directional men’s sportswear collections, PROJECT offers an environment where exhibitors and buyers gather to show, buy, network, and define next year’s fashion trends. Exhibitors also include leaders and emerging designers in men’s, women’s, and kids’ fashion and accessories. A strong focus on the premium contemporary sportswear market.

WWIN (Women’s Wear in Nevada)
Rio Hotel
August 27 – 30
Hours: 9 AM – 8 PM (Mon)
9 AM – 6 PM (Tues – Wed)
9 AM – 4 PM (Thurs)
WWIN offers a full selection of apparel and accessories for women’s wear buyers, including traditional, contemporary, missy, petite, plus, and tall. Accessories lines include shoes, hats, purses, jewelry, belts, and scarves. Approximately 2,000 lines for viewing in a relaxed atmosphere.

The OFFPRICE Show reports that the launch of their TASTE OF OFFPRICE concept in Los Angeles last week from October 4-6 at the California Market Center during the LA Majors Market was a very good start to a holiday season sales rush. With a final attendance of just over 1,000 buyers, merchandisers, and industry professionals, the members of the show management and the 68 exhibiting companies were all quite pleased with the inaugural turnout.

A total collection of over 1,000 buyers from national chains and boutiques wrote big orders for holiday fills, making the attendees and show sponsors feel like a positive and opportunity-filled holiday season will be making 2010 a year to remember.

Executive Vice President David Lapidos was available for comment, and stated that the show was a tremendous success. “The big chains were here and they came open to buy,” he said. Adding to the already optimistic air of confidence on the scene, he also made some additional observations. “We met some new independents whose order-writing was also very active. This is a good sign for the holiday shopping season, but it’s also an indication that OFFPRICE has found a sweet spot in the LA market.”

Although independents were making outstanding progress during the show, there were a noteworthy amount of large retailers who made up a significant portion of sales as well.

Among the big retailers in attendance were AJ Wright, Bealls, Burlington Coat Factory, CitiTrends, DD’s Discounts, Forman Mills, Gabriel Brothers, National Stores, Ross, TJ Maxx, and Variety Wholesalers

According to Lapidos, these large vendors were highly pleased with everything they saw, including the size of the show, with 90 Booths displaying wares, and the tremendous availability of immediate goods that were being offered by the vendors.

Lapidos added “A.J. Nepa (Senior VP/GMM) of Variety told me that this was the first OFFPRICE Show in which he could visit every booth. And he found a lot of good merchandise. He was very happy with the ‘TASTE-LA.”

The boutiques and independent stores were also very engaged at the TASTE OF OFFPRICE – LA, which was less than a fifth of the size of the main OFFPRICE Shows at Las Vegas Fashion Week (each February and August).

Other dealers were enthusiastic, as they gave their impression of the show. “I opened a new account with a boutique from Texas,” said Joni Dahan of LA-based Sapman Sportswear, “and was very encouraged by the amount of business we wrote.”

The next OFFPRICE Show will be held February 11-14 at The Sands Expo & Convention Center during Las Vegas Fashion Week. It will be possible to get the latest show developments from www.offpriceshow.com, plus the latest industry scoops from www.offpricenews.com.

Upcoming OFFPRICE events with confirmed dates include:

OFFPRICE

February 11-14, 2011

Sands Expo & Convention Center

Las Vegas

A TASTE OF OFFPRICE (at NY Market Week)

May 1-3, 2011

Gotham Hall

New York

Joining the billionaires’ list is the family behind French luxury leather goods brand, Longchamp. Founded in 1948 by Jean Cassegrain, Longchamp has been one of the most sought-after fashion brands in the world with more than 230 boutiques and 1,800 stores spread across six continents.

From owning a tobacco business since 1940s, Cassegrain created his simple leather goods company (formerly called Jean Cassegrain et Compagnie) in 1948 to broaden the distribution of his leatherwear items for smokers. He then renamed his new line of products under the Longchamp brand, the name of the Parisian horse racetrack in Bois de Boulogne.

In 1955, Longchamp expanded its business to small leather goods such as wallets and pouches for men. In 1960s, it launched a new collection of leather and nylon fabric luggage. The brand introduced its first handbag for women in 1971. The company has then focused into making purses, wallets, luggage and accessories, and pulled out its collection of items for smokers in 1978.

More than six decades have passed, and the Cassegrain family still owns and manages the famous fashion brand, led by the founder’s son Philippe Cassegrain as chairman of Longchamp. Philippe’s son, Jean, is appointed as CEO. His other children are also involved in the company’s day-to-day activities. Her daughter Sophie is currently the company’s artistic director, while his other son Olivier is the director of boutiques in the United States.

Today, Longchamp’s total assets value at $1.5 billion (about 1.1 biliion Euros) according to Forbes.

Longchamp’s sales ramp up in the recent years as the company focuses on the surging affordable luxury fashion market. Longchamp’s Le Pliage handbags have long been a popular fashion staple for every woman around the globe. The past few years have been fruitful to the company as 2012 worldwide sales were up by 16% from 2011 at 454 million and nearby 75% from 2009. 30% of Longchamp’s revenue comes from France, according to French newspaper La Croix. The rest comes from other parts of Europe,  the Middle East and Africa at 30%, with 25% in Asia and 15% in America.

Are you a wholesaler who is fed up with unsuccessful trade show events and waiting around for that big sale to happen? Are you frustrated with having to sit outside in bad weather and sit around bored and tired at a show? Maybe you would like a more powerful method of developing a consistent influx of real buyers and income. If that is the case, it is high time you thought about selling your wholesale products to boutique owners.

When you are pricing your items for sale to a boutique owner, you need to remember that the retailer is likely to apply a 50 percent market up on the wholesale price. You need to be able to make a profit, but the retailer also needs to be able to make money. Price your products too high and they will sit on a boutique shelf collecting dust and reducing the success of your next sell. Price them too low and you won’t make the money you need to make it worth your while. Consider these factors when you are preparing to sell to a boutique at wholesale prices.

The question of volume is an important one. You don’t want to run out of product when your product is just starting to sell. You will need to have a big enough inventory to address demand, or at minimum, the ability to produce the product quickly.

So with so many potential negatives that you might face if you don’t plan your marketing and selling practices carefully, how can selling your products to a boutique benefit you at all? There are many advantages you ‘ll gain when you start working with boutiques. First, once you get a few locations to beging buying from you, you can have a steadier stream of income coming in, and the boutique owner will be able to have someone dependable to buy products from as well. Second, when you work with smaller boutiques, you can get insiden industry tips related to the latest jewelry trends. Third, you can find out what their customers are saying about your products and tweak the products to conform to customer demand.

Of course, the chief benefit of selling to boutique owners is the opportunity to build long lasting business relationships – and those relationships can become friendships too.

Selling to local boutiques, independent businesses, or well-known retail merchandisers may seem like a cumbersome task.  Often a wholesaler may not even know where to begin.  Here we explore the top seven tips a wholesaler can implement in order to catch the attention and dollar of retailers.

Tip 1: Stick to It!

As a wholesaler, you have to go into the game with no fear.  You need to have persistence, and even if you get a “no” from one retailer, move right on to the next.    Wholesalers should approach any retailer that seems like a good fit for the product the wholesaler is selling.  The bottom line is if the seller likes what you are selling, chances are they will make an investment.  Make appointments with bigger retailers well in advance, as there may be a waiting period.  Then, as you wait on your next appointment, deal with addressing smaller operations like independent shops and boutiques.  Keep in constant contact with the retailers you are trying to sell to as well.  Whether using the telephone, email, direct mail, or all of the above, the wholesaler needs to continue to maintain ongoing contact with potential buyers.

Tip 2: Go to That Trade Show

If there are local trade shows or you can afford to travel, it is well worth your while to participate in industry trade shows.  A visit to a trade show has myriad benefits.  You get to see what your competition is selling, and it may even strike up an idea of how you can improve your own products.  Additionally, a trade show visit allows you to present your wares to potential buyers, all while you network.  While you are making sales to retailers from trade shows however, do not forget to pick up the phone and call local retailers as well.  You do not want to miss out on an opportunity to get your product out there.

Tip 3: Know Your Retailer and their Customers

It pays to know your audience – the retailer’s wants, expectations, but you also need to know who will benefit from your product when the retailer sells it to them.  You need to define whom you are selling to, on a retail level, and a direct customer level.  What retailers sell the type of products that are similar to yours?  What retailers sell the type of products your target audience uses?  The answer to the latter questions reveal the right retailer to sell your wares to, and you will also know how to pitch the product with greater efficiency.

Tip 4: Make Direct Contact

When looking to sell to retailers, every effort to make direct contact with a buyer is a worthwhile endeavor.  When talking with retailers face to face, you have an opportunity to talk up your product and to offer samples.  In doing so, you are making the most of sensory marketing techniques and creating a prime opportunity for landing that all-important sale. What’s more, face-to-face contact with retailers gives you a chance to network and establish business relationships.  If you only sell your items online, a good way to reach out to potential buyers is through blogging.  A blog lets you tell others about your products or services through writing, and it can provide buyers with the information they want to know about your products.

Tip 5: Networking – Do it!

Missing out on an opportunity to network is never a good idea.  Using social media outlets and websites like LinkedIn can help you meet up with retailers that might be interested in your product.  Networking can also open you up to the possibility of referrals.  What’s more, through networking, you can establish appointments with retailers where you can meet the retailers directly and market your product via demos and product demonstrations. Direct outreach and networking is key to every wholesaler business.

Tip 6: Streamline the Sale

Make it easy for retailers to buy your products.  Create an easy to access catalog, or make it simple for retailers to place an order through direct phone contact or electronic order submission form.  Make your pricing competitive (do your homework in this regard), and offer retailers the best price for your product.  Ensure a quality turnaround time and offer an easy to use online application for the purposes of ordering.  Automation of the sale and ease of getting the product will increase the likelihood of the sale because you will come off as class act with serious organizational skills.

Tip 7: Use Tried and True Techniques – Cold Calling

Tried and true techniques like cold calling still work in today’s wholesale industry.  What’s more, cold calling is completely free marketing.  You do not have to spend thousands of advertising dollars to get in touch with retailers who might be interested in your product.  Cold calls can and do work if you are ready with a good elevator pitch, you know your product, you know your target audience, and you have great prices and ease of product ordering.

From beta to fruition, Etsy has launched their new wholesale opportunity to help their sellers expand their business into third-party retailers, offering the opportunity to expand seller’s market and increase sales. This new platform connects independent boutiques with Etsy wholesale sellers, purchasing at wholesale prices and providing the opportunity to offer fresh and new unique items to their customers.

“It’s very exciting for us to think about these wholesale buyers — independent boutiques, museum stores, specialty shops, gift stores — as a new type of member on Etsy. Through Etsy Wholesale we offer a platform for buyers and sellers to build relationships while also provide tools and special opportunities for them as well. For example, we’re supporting Small Business Saturday by promoting select independent retailers who source small through Etsy Wholesale. Those selected retailers will host a local Etsy seller trunkshow on November 29th, which is nationally recognized as Small Business Saturday.” – Vanessa Bertozzi, Senior Program Manager of Etsy Wholesale states.

“We knew retailers were already coming to Etsy.com [to find] emerging designers. What we heard from retailers is that it was hard to suss out which sellers were able to do wholesale versus which weren’t. They might find a seller they like, but then [message] back and forth about whether they could do wholesale, and a lot of sellers had no experience.” – Vanessa Bertozzi

Program Details

Etsy will match independent boutiques with the right sellers, creating connections and building relationships. Additionally, the new program streamlines the transaction process, allowing a seamless and easy way to manage and observe the order in a single location. Currently, there are about 1,500 wholesale sellers on the new wholesale program. Those who are interested in becoming an Etsy wholesaler must provide proficient wholesale experience and show they can fulfill minimum orders.

The new Etsy Wholesale program will require a one-time fee of $100 + 3.5% fee for each completed ordered. Each wholesale listing expires after 4 months but can be renewed at no additional cost.

In April 2015, Etsy launched a brand new and innovative program: one that will bring together wholesale product designers and retailers.  

The program allows as many as 50 extraordinary designers to give their pitches to the likes of Clementine, Nordstrom, Lou & Grey, The  Land of Nod, and the Walker Art Center’s Walker Shop. In a competition Etsy identifies as their “Wholesale Open Call” contest, the e-commerce site administrators are giving wholesale designers a potential leg up.  Entry into the contest allows for wholesalers to present their wares, products, merchandise, and ideas to some of the top retailers in the world. The contest is an extension of the wholesale market launched by Etsy: the same company famed for its now incredibly popular e-commerce peer-to-peer website.

Etsy is as a popular online destination where designers and entrepreneur-types from around the world can sell their creative designs and vintage goods.  As of last year, the ever-growing company has managed to retain as many as 54 million members who have registered for the site, with nearly two million members serving as sellers. The Etsy website is member based and allows its sellers to provide goods directly to the customers who desire them. Meanwhile, Etsy Wholesale is another profitable branch of the rapid growing Etsy Empire, where sellers can sign up for a onetime fee of $100 to sell wholesale products to retailers in bulk. Additionally, for each transaction, Etsy gets a 3.5% transaction fee. The fees pay for access to classes and workshops that educate wholesalers on how to make the all-important connection with the big name retailers.

The contest allows wholesalers to enter for an opportunity to present their products to a panel of retailers. The contest is not unlike a sweepstakes opportunity.  Through contest participation, entrants have a chance to win electronics, including Wireless PIXMA iP8720 Inkjet Photo Printers or DSLR cameras like the Canon EOS 70D as a prize from a monthly drawing.

The Etsy Open Call Contest broadens the already established relationship between Nordstrom and Etsy: The former of which hosted not one, but two California-based trunk shows featuring an Etsy designer.  The Open Call Contest’s entry deadline is June 4, 2015.

Now that January is behind us, we, the team at LAShowroom.com, have had the chance to analyze our data from the first month of 2015. This provided insight into some of the favorite styles that buyers keep coming back to again and again.

Perhaps you are one of these buyers, and you recognize wholesale clothing for boutiques (as provided in the accompanying image) that has been successfully selling in your store. However, if you have not yet considered these styles, it may be time to do so. After all, if they are flying out of our showroom, they are sure to be flying off the racks at the retail level as well.

More than just mentioning these particular items of wholesale clothing for boutiques, we go a little more in depth about what exactly it is that makes these pieces some of our top-selling styles…but you will have to pop over to our blog to find out! That can be accomplished by going to the Buyer’s Lounge.

1. L&B Blouse    2. San Joy Skirt      3. FAME Belt      4. Fascination Skirt      5. Red Velvet Dress      6. XT Blouse     7. Bien Bien Scarf      8. Umgee USA Top      9. Profile Blouse

Guest Writer: Charlotte Pratt